GIVING CAMPAIGN COMBINING STREAMERS, CHARITIES + SPONSORS
My agency saw the incredible power of influencers to connect brands and charities with audiences, and thought: “Is it possible to create effective marketing and make the world a better place at the same time?”
GiveFTW was created
Pairing brands with charities that align with their mission & vision
Creating fun activities that educate and engage
Encouraging influencers and their communities to participate through gamification
Donating to charity without asking their audiences to give their own money
As a gamer and a techie, it was rewarding to be able to contribute my enthusiast experience into a campaign centered around gaming and goodwill!
With the collaboration of this common goal and recognizing the strength of each of our team's talents—we achieved a successful 10-day campaign: season 1 of the GiveFTW platform.
Art Director / Design
Media / Content Director
Associate Content Director
Web / Technical Director