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The goal was to launch a new collectable product in the Pikmi Pop lineup called DoughMis. These cute scented plush animal doughnuts would love to be friends, take one home today!

This project included:

  • Stylized illustrated backgrounds, audio, and motion to give personality

  • Accurate 3D modeling / rigging

  • 4 unique video shorts introducing 6 unique DoughMis

  • Interactive banner ads to introduce this product to the collectible toy market

Final Thoughts

Cutesie playfulness is an aspect of my personality that I enjoy sharing when the opportunity emerges (even from a gacha doughnut)!
From creating the stories of these characters, to compositing assets—working closely with the 3D and motion teams was such a treat.

Design Director
Project Director
Art Director / Design
3D / Rigging
Sound Design

Alec Hill
Matt McConnell
Alysa Phan
Eric Reed
Derek Naujock

Campaign Art Direction | Animation Concepting / Storyboards | Web Asset Creation | Interactive Web Banner Creation

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