The goal was to launch a new collectable product in the Pikmi Pop lineup called DoughMis. These cute scented plush animal doughnuts would love to be friends, take one home today!
This project included:
Stylized illustrated backgrounds, audio, and motion to give personality
Accurate 3D modeling / rigging
4 unique video shorts introducing 6 unique DoughMis
Interactive banner ads to introduce this product to the collectible toy market
Cutesie playfulness is an aspect of my personality that I enjoy sharing when the opportunity emerges (even from a gacha doughnut)!
From creating the stories of these characters, to compositing assets—working closely with the 3D and motion teams was such a treat.
Art Director / Design
3D / Rigging
Campaign Art Direction | Animation Concepting / Storyboards | Web Asset Creation | Interactive Web Banner Creation